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Change - Why is it so difficult?

Event date: 
Nov 30, 2012 9:30am
Event location: 
Puebla, Mexico
Event description: 
An overview of why personal and organizational change are so difficult

A look at why it is so difficult to change, whether we are talking about personal change or organizational change. What are the latest theories about change and how can we use them to increase our chances of successful, lasting change?